When Ferranti Technologies created their values, as part of the Sharing in Growth programme, we decided that they would be more than just ‘words on a wall’.

After training sessions with Sharing in Growth delivery experts Global Integration and Inspire, the senior management signed off the company values, having involved their teams in developing them. The values are:

  • Communication
  • Accountability
  • Excellence
  • Respect
  • Drive (goal oriented)
  • Commitment
  • Flexibility
  • Integrity

The next step, led by marketing manager Gillian Bardsley and supported by Sharing in Growth business transformation coach Brett Blake, was to develop and run a series of workshops to involve everyone in embedding the values, attitudes and behaviours.

To involve every one of the team, a 60 minute workshop is being run every Wednesday for a month on each value so that there are plenty of opportunities to contribute.

Known as ‘Workshop Wednesday’ each session asks attendees to discuss the current state of that month’s value in the business, to take part in an activity that helps everyone understand the value, to reflect on what they had learned from the activity and then to commit to actions supporting the value in the next month. At the next session the attendees start by looking at what they have done to support the value and the resulting outcomes, before then moving onto a similar agenda on the next value.

The continuing challenge is to ensure that the workshop activities are novel enough to engage everyone in learning. For example, to help people understand how to use the most appropriate form of communication, the groups were split into pairs and sat back to back. One of the pair had to verbally describe a picture they had been given to enable their partner to draw it. The results were extremely funny and left everyone with the message not to rely on a channel like email where tone, body language and visuals were left to the imagination of the recipient.

As well as completing the workshops on the remaining values, the next step will be to carry out the engagement survey to measure the results of engagement activity and to utilise the improved cross-functional communication to support the roll out of business goals for 2019.